Academy of Musical Performance

About the Organization

AMP offers multiple forward-thinking music programs to students between ages 8-18 to engage young people in music making. AMP's Rock Band programs teach youth how to play in a band and facilitate performances throughout the community, keeping kids engaged in positive community-based activities. AMP's Private Lesson program offers affordable and accessible lessons for beginners to advanced musicians. preAMP offers group lessons on ukulele to children, and our Instrument Loan program allows anyone to affordably explore an instrument.



AMP is known for its outstanding summer program where kids can learn the art of performance in a small rock band format. Our young musicians hone their skills by participating in master classes, songwriting sessions, band rehearsals, and live performance classes all while creating, communicating, and collaborating through the beauty of music! It is our goal to make sure all of our students achieve all of their musical aspirations. Due to high demand, AMP added an after-school program in 2016, AMP Fall &P Spring, to continue the rock band education and experience throughout the school year. AMP students have now played at major venues and events such as the Stagecoach Music Festival, Acrisure Arena, Pappy and Harriet's, Tachevah, the McCallum Theatre, PBS' Celebration of Music, the 111 Music Festival, the Tamale Festival, the Date Shed, the Hard Rock, the Hood, Big Rock Pub, the Tour de Palm Springs, and many more.



Why & how was AMP created?
In 2015, AMP was an idea by Coachella Valley Community Trust (CVCT) board member, Roman Whittaker, who noticed our schools were lacking music instruction. He pitched it to Goldenvoice who had been supporting the youth of the valley with CVCT. Goldenvoice committed to three years of seed funding to launch the program.



After the inaugural AMP Summer Camp in 2015, opportunities to expand AMP's educational programming began pouring in with community support and family demand. Since 2015, AMP has created eight unique programs and curriculums to offer new opportunities for local children and families and helped to foster a respectful and responsible community of musical youth in the Coachella Valley. The effects of AMP's visionary programming are coming to fruition as AMP students have been accepted with full and partial scholarships to the nation's top music universities, while others have kept their talents in the community, creating open and accepting music scenes for their extended networks.

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