PSWIFT has been serving the Coachella Valley for more than two decades with networking and growth opportunities for those in our community who seek involvement and/or who work in entertainment, film, television, communication and new media industries.

PSWIFT's most relevant program - the Filmmaker Lab - was created by former PSWIFT president and movie producer, Kim Waltrip. The Filmmakers Lab offers cost-free film and television education for aspiring filmmakers and media professionals in the Coachella Valley. The program is helping to build careers, offering hands-on experience and providing local jobs in the film and television industries. To date, the PSWIFT Filmmakers Lab has produced two short films - which have received a number of accolades from short film festivals around the world - and a talk show series called PS After Dark with host, actor Tristan Rogers. Currently in production are the short film, "The Splendor of You" and a second season of PS After Dark. Almost all members of the Filmmakers Lab are Coachella Valley residents.

In addition, PSWIFT hosts a number of events each year - from master classes and a speaker's series to networking mixers and its large-scale annual gala, the Broken Glass Awards. Fundraisers are also held to support PSWIFT's scholarship program, which supports local students interested in pursuing education and careers in the film/television and new media industries.